Our Blog — athletic wear

Browns Introduces Women’s Activewear With 33 Brands

Posted by Eddy Marcelin on

Browns is expanding into the athletic wear category and launching today with 33 brands and an exclusive capsule with street wear label Misbhv. There will be a mixture of luxury to gym wear brands on the market like Versace Active to Adidas and Nike. “Brands are extremely setting out to concentrate on understanding and making performance wear pieces geared toward ladies rather than simply ‘shrinking it and pinking it.’ I felt that with this new category, it might extremely represent the total of Browns’ audience,” said Ida Peterson, women’s wear buying director at Browns. In an endeavor to represent as...

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